IBC 23 is history. With a sense of nostalgia and excitement, I find myself reflecting on the incredible experience of attending this year’s event. IBC is more than just a convention; it is a dynamic hub where the latest video trends take center stage. It’s a gathering place for professionals to network, learn from one another, and discuss the future of their respective fields.
As I sit down and write this article, I realize I have reached a major professional milestone: this is my tenth year in a row attending the event. Let me fill you in on some of the most talked-about issues and a few takeaways from the event, along with some exciting insights from Agama.
Over the course of the four days, there was a lot of showcasing, discussions about our new features, and talks about the problems we’re currently solving. One of the hottest topics in meetings with new and existing customers was consolidation projects. These seem to be gaining traction as organizations seek to streamline their operations and improve efficiency. Consolidation projects require integrating various platforms, systems, and workflows into a unified ecosystem.
A few days before the event, we made an exciting announcement about our partnership with Broadpeak. This brings me to another topic: mABR (Multicast Adaptive Bitrate). This technology ensures that each viewer receives uninterrupted playback, reduced buffering, and optimized video quality.
Sustainability remains one of the most captivating subjects at IBC this year. We’ve seen a rise in the number of customers who are now interested in and making efforts to reduce their environmental impact since we introduced a new sustainability analytics initiative last year.
The exhibition halls were buzzing with other intriguing topics, such as AI and automation, content monetization strategies, and the future of broadcasting. The 5G, OTT content delivery, and hybrid broadcast systems received considerable attention.
In summary, IBC23 is a powerful reminder of the rapid changes taking place in the media and entertainment industries. Artificial Intelligence (AI), Machine Learning (ML), and streaming video all play pivotal roles in this transformation. Furthermore, I am happy to see that sustainability is becoming a top priority for many companies in the industry.
I’d like to thank our customers, partners, and industry colleagues for taking the time to meet with us at IBC. As I close this chapter, I look forward to seeing you all again in 2024!
About Dora Voicu
Dora is driving global marketing at Agama by developing the right strategies to help customers understand the value of Agama’s offerings and the benefits for their business. She brings more than 18 years of telecom and video experience to the company.